Construa com o seu agente de IA
Build a NocoBase app — Campaign Command: a native gantt, KPI cards, donut charts, and data tables. Match the layout and signature visuals of this reference prototype: https://static-docs.nocobase.com/solution/templates/16-campaign-management.html
Antes de começar, siga o início rápido do agente de IA para instalar o NocoBase e conectar o seu agente. Os resultados de IA podem variar; dependendo do modelo e da complexidade do sistema, alguns ajustes ou rodadas adicionais podem ser necessários.
Introduction
Use your favorite AI agent and NocoBase to quickly build a customizable, reliable, and continuously evolvable campaign management system for managing campaign planning, execution cycles, channels, budgets, spend, conversions, ROI, and overall marketing performance.
You can copy the prompt below and let your AI agent generate the foundation of a campaign management system in NocoBase, then adjust fields, pages, metrics, and analysis dimensions through the no-code UI.
This system is a great fit for marketing teams, growth teams, brand teams, content teams, and event operations teams to manage ad placements, content marketing, social media, email marketing, SEO, online events, and multi-channel marketing campaigns.
Campaign timeline:
Marketing performance overview and channel analysis:
Campaign list and AI employees:
What problems does a campaign management system solve?
As the number of campaigns grows, teams quickly run into overlapping schedules, unclear budget usage, scattered channel data, inconsistent campaign statuses, and the inability to quickly compare performance across campaigns.
With this system, you can centrally manage campaign names, statuses, channels, start dates, end dates, budgets, actual spend, conversion counts, and ROI.
The campaign timeline lays out multiple campaigns by month and execution cycle, helping the team see whether campaigns overlap, which ones are currently running, which are about to start, and whether the marketing cadence across the year is well balanced.
The marketing performance dashboard brings together total budget, amount spent, conversion counts, and overall ROI, and uses a cross-channel conversion funnel to show how impressions, clicks, leads, MQLs, and closed deals relate to each other.
Teams can also review budget allocation and campaign performance across channels — such as paid ads, social media, email, content marketing, search, events, and multi-channel campaigns — making it easier for managers to decide where budget should continue to flow.
Core features
Campaign management
- Campaign basics: Manage campaign names, statuses, channels, start dates, end dates, budgets, and actual spend in one place.
- Status tracking: Support statuses such as Planned, Active, Paused, and Completed to clearly distinguish execution stages.
- Multi-channel campaigns: Cover channels including Paid Ads, Content, Events, Multi-Channel, Search / SEO, Social Media, and Email.
Campaign timeline
- Year-round scheduling: Display each campaign’s start time, end time, and duration by month.
- Overlap detection: Visually check whether multiple campaigns run in parallel during the same period, helping the team coordinate resources.
- Key date highlighting: Highlight the current month and show campaign names, exact dates, and duration in days.
Marketing performance overview
- KPI dashboard: Display total budget, cumulative spend, conversion counts, and overall ROI.
- Quarterly comparison: Compare current metrics against the previous quarter or targets to gauge changes in marketing efficiency.
- Budget utilization: Track the amount of budget used and overall utilization rate to catch execution drift early.
Conversion funnel analysis
- Cross-channel funnel: Show key stages such as impressions, clicks, leads, MQLs, and closed deals.
- Stage conversion rates: Calculate conversion rates between stages to pinpoint where the biggest drop-offs occur.
- Unified results: Aggregate conversion data from different channels and campaigns into a single funnel view.
Budget allocation and channel analysis
- Channel budget share: Use charts to show budget distribution across paid ads, multi-channel, social media, email, content, search, and events.
- Budget structure checks: Quickly see whether budget is over-concentrated in a single channel.
- Channel investment comparison: Combine spend and conversion data to compare the efficiency of different channels.
Campaign performance comparison
- Budget vs. spend: Review budget, actual spend, and budget utilization per campaign.
- Conversion and ROI analysis: Show each campaign’s conversion count and ROI side by side to identify high and low performers.
- Detail maintenance: Filter, create, view, edit, and delete campaign records.
AI-powered analysis
- Spot top performers: AI analyzes budget, spend, conversions, and ROI to find the best-performing campaigns.
- Detect budget anomalies: AI identifies campaigns with budgets burning too slowly, spend running too high, or weak return on investment.
- Generate marketing reviews: AI summarizes channel performance, funnel conversions, and campaign ROI into key findings and next-step recommendations.
Why build a campaign management system with AI and NocoBase?
If you use plain vibe coding to generate a marketing dashboard from scratch, you can usually produce a few KPI cards and charts quickly, but the relationships between campaign data, channel data, budget data, and conversion data still need to be wired up by hand. As campaigns and channels grow, the page logic becomes harder and harder to maintain.
NocoBase connects campaigns, channels, budgets, and performance data, and presents marketing execution through timelines, lists, KPI cards, funnels, and charts.
Marketing teams can adjust campaign statuses, channel types, budget fields, and conversion metrics to fit their own business, and review performance by campaign, quarter, or channel.
AI can further help the team analyze the data. You can first let an AI agent generate the campaign tables, timeline, budget dashboard, and conversion funnel, then continue refining pages and metrics through NocoBase’s no-code interface. Later, AI employees can read the marketing data to flag budget anomalies, underperforming channels, and high-ROI campaigns.
The result is not a one-off marketing report, but a marketing operations system that keeps evolving with your campaign volume, channel mix, budget scale, and analysis needs.
FAQ
- How is this system different from a marketing dashboard generated by plain vibe coding?
Plain vibe coding can quickly produce a set of charts or a campaign list, but running day-to-day marketing operations also requires continuously maintaining campaign data, channel relationships, budgets, spend, permissions, and history.
NocoBase keeps campaign management, budget control, conversion analysis, and operation tracking in one system. AI speeds up building and analysis, while NocoBase carries the data and processes that run long term.
- Is this system suitable for long-term use by a marketing team?
Yes. It is built not only for presenting campaign data, but also for continuously managing schedules, budgets, channels, conversions, and retrospectives.
Companies can enable notifications, approvals, single sign-on, operation history, APIs, and plugin extensions as needed. Compared with a one-off marketing dashboard, it is far better suited to building a maintainable, comparable, and continuously evolvable campaign management system.
- Can I analyze budget allocation across channels?
Yes. The system can break down budget share by channel, including Paid Ads, Social Media, Email, Content, Search / SEO, Events, and Multi-Channel.
This helps the team judge whether budget is over-concentrated in a single channel and whether the current channel mix matches overall growth goals.
- Can I see the full marketing conversion funnel?
Yes. The system can display data for stages such as Impressions, Clicks, Leads, MQLs, and Closed, and calculate conversion rates between stages.
The team can see not only the final number of closed deals, but also whether the biggest drop-off happens between impressions and clicks, leads and MQLs, or MQLs and closed deals.
- Can I compare ROI across campaigns?
Yes. The channel performance list shows each campaign’s budget, spend, conversion count, and ROI side by side.
This lets the team quickly compare which campaigns deliver better returns, and which ones convert well but at a noticeably high cost.
- Can I compare this quarter’s marketing performance with the previous quarter?
Yes. The performance dashboard can show how budget, spend, conversions, and overall ROI have changed versus the previous quarter or targets.
This comparison is more meaningful than looking at current numbers alone, because the team can tell whether growth comes from increased investment or genuine efficiency gains.
- Can AI analyze campaign performance?
Yes. AI can read campaign, channel, budget, spend, conversion, and ROI data to identify high-performing campaigns, underperforming channels, and abnormal budget usage.
For example, AI can point out that a channel takes a large share of the budget but converts poorly, or that a campaign’s spend is clearly lagging behind its schedule.
- Can AI generate marketing reviews and next-step recommendations?
Yes. AI can combine funnel conversions, channel distribution, and campaign ROI to generate a marketing performance summary and recommendations for the next phase.
The report can cover high-ROI campaigns, underperforming channels, budget anomalies, the main drop-off points in the funnel, and where to increase, reduce, or reallocate investment next.
- Can data access be restricted by campaign, channel, or owner?
Yes. NocoBase supports permissions based on roles, owners, teams, and data scopes.
For example, channel owners can only maintain their own campaigns, the marketing lead can view all budgets and performance data, and finance or executives can view aggregated results without modifying campaign records.
- Can I track who changed a budget or campaign status?
Operation history and audit logs can be enabled as needed to record changes to key fields such as campaign budget, actual spend, status, dates, and owner.
When a campaign is paused, a budget is adjusted, or an execution cycle changes, the team can trace who made the change and when, which makes reviews and accountability much easier.
- Can Claude Code, Codex, Cursor, or OpenCode help build this system?
Yes. AI coding agents such as Claude Code, Codex, Cursor, and OpenCode can connect to NocoBase and generate the data structures for campaigns, channels, budgets, and performance, as well as the timeline, conversion funnel, and analysis pages from a prompt.
After generation, the marketing team can still adjust fields, metrics, pages, and permissions through NocoBase’s no-code interface — no redevelopment needed every time the campaign structure changes.
